Local brings artistry and passion to beauty scene

Pretty 'n Ink, is a local home-based beauty salon in Tahunanui, owned by Sarah Basalaj. Sarah’s journey into the beauty industry was inspired by a lifelong passion for creativity and artistry. Her aunt, Kathy Basalaj, a long-time industry professional, sparked her interest in beauty and cosmetic tattooing. Sarah’s background as a chef for over a decade helped solidify her work ethic, but her heart was always drawn toward running her own business and creating something unique in the beauty industry.

“Being creative has definitely helped me learn these skills faster, and I love making people feel their best,” says Sarah. The transition from hospitality to beauty was a natural step for her, and in 2022, she launched Pretty 'n Ink. The salon offers a range of beauty services, from cosmetic tattooing to lash and brow treatments, all delivered in a warm and private setting.

The most rewarding aspect of her work, Sarah says, is seeing the reactions of her clients. “I absolutely love this career and seeing the look on people’s faces when they see their new brows and lashes. It is definitely the most rewarding part of this journey.” Sarah is constantly evolving, with plans to add more permanent makeup services in the future as she continues to upskill and stay on top of the latest industry trends. Pretty 'n Ink offers a personalised experience. Sarah’s private salon allows for a comfortable, one-on-one experience. With a specialty in cosmetic tattooing, including advanced eyebrow techniques, Pretty 'n Ink provides a service that not every home salon can offer. “You can relax and know that your best interest is at heart and we're here to make you feel pampered and happy,” says Sarah.

As the busy summer season approaches, Sarah encourages locals to get their brows and lashes “on fleek” before the holiday rush. For those looking to refresh their look, Sarah also runs monthly deals on beauty services. “Ready to elevate your lash game? This November, enjoy a special offer on our lash lift and tint for just $50! Wake up to beautifully curled, darkened lashes every day! Our lash lift and tint treatment creates the perfect curl and adds a rich natural tint to make your eyes pop, no mascara required! Book your appointment and let your eyes do all the talking!”