Digital billboard approved in Richmond
The updated billboard design. Photo: Tasman District Council.
An independent commissioner has approved an updated application for a digital billboard to be erected at the intersection of Queen St and SH6/Gladstone Rd.
Bekon Media’s updated billboard proposal would be visible to drivers travelling north along Gladstone Rd towards Nelson.
The original design would have also been visible to drivers travelling east along Lower Queen St towards Richmond.
The intersection is one of the district’s most crash-prone, but commissioner Dean Chrystal says the evidence “simply does not support” claims of decreased traffic safety as a result of the billboard’s installation.
The application received 27 submissions, all in opposition.
The updated design, which includes a parapet behind the billboard, resolved the concerns of Tasman District Council and the New Zealand Transport Agency staff.