Nelson’s Proper Crisps wins foodie award
General manager Andy Leonard and marketing manager Nikki Neate with their award-winning chips. Photo: Jo Kent.
Stoke-based manufacturer Proper Crisps has won Best Food Product for their Cheeza Peno Tortilla Chips at the 2023 Naturally Good Awards held in Sydney.
The two-day event saw over 270 exhibitors showcase food, beverages, beauty, health, socially-conscious products, homewares and more.
Category marketing manager at Proper Crisps, Nikki Neate, says it’s a huge achievement and they are so happy to share it with the whole Proper Crisps team.
“It’s recognition for our team and their total obsession with making every bite matter for customers and consumers. Naturally Good are the purveyors of premium, natural, FMCG products so it’s like the godfathers of natural, saying, ‘Hey Proper, we love what you do and keep doing it.’ And we will.”
The award is the 24th the company has won, but this is the first which has been awarded overseas.
“We’ve been selling in Australia since 2019,” says general manager Andy Leonard.
“But only manufacturing there since last year so it’s a great achievement.”
Nikki says that producing a natural crisp is in the Proper Crisps DNA.
“We were doing allergen-free and plant-based before anyone else in the crisp aisle and using real ingredients. It started when our former owner Mina picked rosemary and thyme from her garden, ground it, and added it to our crisps. That’s all.
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“We make all our own seasonings from scratch, sourcing dried and dehydrated versions of the real ingredient – which means we never add chemical flavours, nothing artificial, no essences, let’s-pretend flavours, or cheap fillers and, of course, allergens.”