Tue, May 4, 2021 1:34 PM

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Staff Reporter

In the heart of Nelson city, a highly regarded real estate company has stood the test of time, reinventing itself to meet market changes and stay ahead. After 27 years in business, its strength lies in its uniqueness, adaptability, and longevity.


"We work differently,” says company owner, Susa Guhl.

“We fit anywhere in the market. We currently have properties from all price brackets on our books. It’s about doing the best for all of our clients, no matter what.”

“As a small company, we can be very agile and adapt to whatever is needed for the vendor and the property.”

Many people will recall Susa’s late partner, Marc Steyn, who also worked in the business. After losing Marc in 2020, Susa did a lot of soul searching about the future of the company.

“We’ve gone through a big change with Marc passing away,” says Susa.

“There were lots of decisions to be made, and we decided to grow. Marc was a huge part of our marketing, so we’re now completely reinventing ourselves.”

Choose Susa Guhl Partners and you will deal with a dedicated team of three – Principal Susa Guhl, who has consistently ranked amongst the top one percent of agents nationwide; Client Care Manager Ana Fierek, and newest member of the team, Lydia Chadfield in the role of buyer specialist and salesperson.

They work together, combining their strengths so you get triple the attention and effort.

“Buyers don’t follow agents; they follow properties,” says Susa. “So, our marketing is key. We only bring a property onto the market when everything is ready. Then simultaneously, the sign goes up and it’s on the internet.”

The vendor can then relax and leave everything to the team.

“We send regular feedback on how things are tracking, and we use social media very effectively,” says Ana. “Our property videos are about showcasing the house to buyers, not showcasing the agent, and we spend a lot of time on all of our listings.”

With a new team in place and plans for further expansion, it’s exciting times for Susa Guhl Partners.

“It’s great to have Lydia onboard. She brings a wealth of experience from her former career in accountancy to real estate sales,” says Ana.

“I’m a finisher,” says Lydia. “Once I’m committed to a task, I see it through to fruition.”

A longstanding friend, Lydia has watched Susa and Ana in action since the beginning.

“They’re all about working for people, not just about getting a commission. Susa has so much experience in all kinds of real estate markets. That’s part of what makes her insight so valuable.”

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